Alison is a vegan cosmetic brand and part of the “30 days logo challenge” that I joined for getting realistic briefs and for sharpening my skills. Alison sells skincare products including lipsticks, eyeshadows, blushes and eyeliners.
Their current logo was a font that was barely readable in small sizes. The client wished an eye-catching logodesign which improves their product line and overall appearance. Their store uses soft colors, ranging from pinks to purple and they wished to stick to similiar tones.