Skillshot
About Skillshot
Skillshot is a comprehensive consulting agency specializing in esports and gaming, boasting over 50 years of combined industry experience. They provide unique and high-quality concepts that diverge from traditional marketing approaches.
Transparency
Our projects are as diverse as the market itself
Effective
Gamification backed up by real data
100% Gamer
Passionate gamers who know the industry perfectly
Objective
The objective was to craft a distinctive mark that highlights Skillshot’s approach in working with clients, delivering reliable results backed by real data. Prior to commencing the design process, we conducted a brand discovery session to assess the brand’s values.
Brief
- Initial Letter "S"
- Visualize Target / aiming
- Unique and contemporary
- Separation from Competition
Stylescapes
During the design phase, we utilize stylescapes to explore the desired look and feel of the brand, ensuring it is aligned with the intended direction.
Sketches
Once the overall design language direction was established, we explored numerous logomark concepts through sketches, initially focusing on the letter S. However, it was collectively decided that a letter-based logo was not essential for the brand’s visual representation.
Result
Discarding the idea of a letter logo, Skillshot embodies a focused and effective approach, delivering tailor-made solutions with a high success rate, just like a purposeful shot hitting its target.
- SKY BLUE
- cmyk 80, 3, 0, 0
- rgb 0, 183, 255
- hex #00B7FF
- SAPPHIRE BLUE
- cmyk 91, 39, 12, 33
- rgb 0, 91, 132
- hex #005B84
- MAYA BLUE
- cmyk 63, 0, 7, 0
- rgb 84, 211, 255
- hex #54D3FF
- BLACK PEARL
- cmyk 93, 73, 37, 85
- rgb 0, 17, 34
- hex #001122
- OLD LACE
- cmyk 0, 7, 13, 0
- rgb 255, 242, 226
- hex #005B84
Presentation
The logo concept is presented in various versions and showcased across different applications, providing a sneak peek of how the logo and brand will appear once released to the market.
Final Touches
Following the approved concept, we initiate the development of real-life products and multiple implementations to ensure a successful launch of the new brand.
