Adept

SERVICES

sector

YEAR

About Adept

Adept is a new gaming brand that crafts extraordinary gaming chairs of excellent quality made in Germany with awesome features. Their product is the first 100% carbon neutral gaming chair which is also highly customizable.

Hemi & Holo

Premium Gaming Chairs with High End Features

Fast Assembly

Tool-free assembly in 5 minutes

Sustainability

100% Carbon Neutral Production

Objective

The Idea was to create a logo that would visualize the brand’s message and also evokes the characteristics of the product: modularity and customization. Before starting the overall design process, we made sure to evaluate the brand’s core values and it’s identity.

Brief

Core Values

Determing the brand values by searching for simple and fitting keywords.

Target Group

Stylescapes

In the design phase, we explore the look and feel with the help of stylescapes. This step makes sure that the brand is set in the right direction.

Sketches

After finding the right stylescape: ideas for the logo are sketched on paper. One concept gets chosen and prepared for presentation.

Result

We wanted to develop an appealing brand that openly addresses the challenges of the future while not forgetting the roots and the many facets of gaming.

Presentation

The logo concept gets presented in different color options and on various applications. This gives a good impression of how the logo and brand will look after the release in real life situations.

Final Touches

After the approved presentation, we begin to work on real life products and severall implementations in order to successfully launch the new brand.