Mynos
About Mynos
Mynos: The muscle growth brand with a simple, natural protein powder to enhance health and stamina post-workout. They offer animal casein and a plant-based casein alternative, pioneering this innovative approach in the market.
Pure Protein
Always pure with just one ingredient
Vegan Alternative
Plant-based made of peas grown in the EU
No Additives
Free of additives and artifical sweeteners
Objective
Mynos was created to cut through the clutter of protein powders and supplements, offering a pure, additive-free approach to fitness and muscle growth. The logo should embody simplicity, strength, and persistence, reflecting the commitment to a healthy and natural lifestyle, while also having it’s own personality.
Brief
- Simple but distinctive
- Unique & Bold
- Character and Personality
- Persistent and focused
Core Values
Determing the brand values by searching for simple and fitting keywords.
Target Group
- Athletes
- Body Builder
- Exercisers
- 17 – 60+ Year olds
Simplify your gains
Sketches
Starting with small and simple thumbnail sketches to quickly explore different design directions. The focus lies on basic shapes, composition, and layout.
Result
To embody the brand’s philosophy visually, Mynos opted for a minimalistic and clean logo design, featuring a self-constructed logotype along with a logomark. The logomark represents a bull head created with stripes that resemble muscle fibers, symbolizing the brand’s focus on fitness and muscle growth.
- Misty Brass
- cmyk 18, 24, 62, 15
- rgb 191, 171, 111
- hex #bfab6f
- coffee
- cmyk 28, 45, 84, 50
- rgb 115, 91, 47
- hex #735b2f
- Smokey black
- cmyk 75, 65, 58, 91
- rgb 18, 18, 18
- hex #121212
- Bronze
- cmyk 21, 36, 68, 24
- rgb 166, 138, 88
- hex #a68a58
- concrete
- cmyk 6, 4, 5, 0
- rgb 242, 242, 242
- hex #f2f2f2
Presentation
The logo concept is showcased in different color variations and across various applications, providing a realistic impression of how the logo and brand will appear in real-life situations post-release.
