Mynos: The muscle growth brand with a simple, natural protein powder to enhance health and stamina post-workout. They offer animal casein and a plant-based casein alternative, pioneering this innovative approach in the market.
Always pure with just one ingredient
Plant-based made of peas grown in the EU
Free of additives and artifical sweeteners
Mynos was created to cut through the clutter of protein powders and supplements, offering a pure, additive-free approach to fitness and muscle growth. The logo should embody simplicity, strength, and persistence, reflecting the commitment to a healthy and natural lifestyle, while also having it’s own personality.
Determing the brand values by searching for simple and fitting keywords.
Starting with small and simple thumbnail sketches to quickly explore different design directions. The focus lies on basic shapes, composition, and layout.
To embody the brand’s philosophy visually, Mynos opted for a minimalistic and clean logo design, featuring a self-constructed logotype along with a logomark. The logomark represents a bull head created with stripes that resemble muscle fibers, symbolizing the brand’s focus on fitness and muscle growth.
The logo concept is showcased in different color variations and across various applications, providing a realistic impression of how the logo and brand will appear in real-life situations post-release.